Happy Valentines

I have a couple of designs I have done for my kids to give as valentines this year.  This is one I designed for them to give their teachers, it folds over a bag with a heart shape brownie in it.

Design Presentation - Business Card

Bad Design Example:

There are a lot of things that are bad about this business card design, it is hard to decide which element is the worst. 

• The typeface is not only an over used bad font it is scared to be squished together or pulled apart to fit the space.  A better way to fit a font in a space is to work with the tracking of the font.
• The image is hard to decipher and doesn't help the viewer decide what the business actually is.
• The colors of the card are not very appealing and doesn't have enough distinction in between the background and the text, making it hard to read.

Good Design Example:

A business card is your chance to have some kind of staying power with your clients/customers.  If your business card is unique someone is more likely to hold on to it and refer back to it.  Which in turn will keep you in the for front of their mind and bring more return client/customers. 

This business card has many Gestalt design principles:

Law of Similarity: This business card is for a landscape design business, the layout of the card is similar to the layout they make and show clients.  

Law of Proximity: The circles are near each other which makes your eye group them together and when the seeds sprout the plants are then grouped together around the building

Law of Pragnanz: This design is completely at its simplest form it consists of mostly circles and lines yet when you look at it you see a building especially when the seeds sprout.